Feedback for Professional Development


You are working for a new startup that is looking to launch a software as a service (SaaS) desktop web app for companies to use internally. You will be researching the market and meeting with employees to determine the needs of the business and then developing an MVP based upon your findings.

Thus far, we have been designing for customers as the end user, but now you have to consider multiple kinds of users: Businesses that make the purchasing decisions, so you will need to convince them that this is a valuable servics. Employees at the company who will actually be using the service.

Individual Project / 5 days

Generative Research

The topic was narrowed into working enviroments in companies, so I needed to head to the working spaces, arrive with an open mind and listen to all their complains if they have them. I should detect problems, frustrations and pain points.

Research Planning

What do I want to find out?

What tools (web apps, SaaS) they use for work on daily bases?

What are the most important -crucial- tools, that make their work happen?

Is there a tool they use because the works needed, but they don’t like it Is there something missing?

How they adapt to resolve things?

From who?

From organizations that have multiple roles interacting, for example, at Ironhack we have the students, the teacher, the Team Administrators, and the Program Manager and Director. We are all giving feedback to each other daily or biweekly.

How to reach them?

I will arrange 6 user interviews with team admin (1), project director (2), company CTO (1) and employee (2). The interviews will have place in their working enviroment.

Project Planning

How much time I will have?

5 days. For this project I would like to focus on the UX research process, because I have very limited time, this would imply I won’t dedicate so much time into visual side of the final product. I will try to keep the visual side very simple, in order to dedicate more time to apply the process I was learning in this bootcamp.

I make a list of task using kanvan method, this is how it look at the middle of the process:

Naturalistic Observation

First of all I look around the classroom and I observe we have a board to give feedback.

And we also have a google docs file for each project where we give and recieve feedback. I notice we were giving feedback on a google docs file, but writing in column/rows is not great.

User Interview

I start my proces interviewing people in their working enviroment, asking them about their prevoiuos experience with feedback.

Key insights

➞ No transparency, Who is going to read my feedback?.

➞ HR / time trackers are like police "a nigtmare" for employees.

➞ They all want to save meaningfull feedback.

➞ They all consider their prevoious experience with feedback/tutorship/mentoring have change the way they work postively.

➞ If there's no room for feedback working enviroment can become "toxic".

Usability Test

When I was interviewing managers, I've also ask them show me the files they were managing on daily bases and I observe how they use them.

Restricted filtering

I record video of some of the screens, here some screenshots of the video:

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I find out that either of the tools they were using is specialized for giving feedback.

Usability Test Key insights

➞ Eternal horizontal scrolling for searching.

➞ Not ideal way of inputing text, the way is written is in lillte rows or boxes.

➞ Lot's of manual work is required from the staff to organize feedback.

➞ Bad search engine and filtering of information.

➞ Google Suite is the most use because of the saring in groups feature.

➞ No way to see visualize progress over time

➞ Workers adapt to the tools, for example, excel is an accountants tool, but is been use as a small data base for surveys.

Only 20% of the feedback was actionable and usefull. How to improve the quality of the feedback?

Detected Roles

Mentor Mentee

Teacher Student

Peer Peer

Costumers to Companies

HR Employees

Senior Junior

Types of feedback

Administrative / operative feedback

Personal, peer to peer feedback

Feedback in a learning process (schools, bootcamps, academic programs)

Critique during a creative process (artist, designers, photographers)

Project critique after realising project or product (what to do different next time?)

Affinity Diagram

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Problem Statement

Working teams need a way to give and receive feedback because this will help them growing professionally and improve their projects over time.


Need/Features Matrix

Commpetitive Analysis

MoSCoW Method


Give Feedback

Recieve Feedback

Different layers of privacy (public, close, choose who share with)

Create group of feedback

Administrate a group of feedback

Inform the user who is going to review that feedback

Learn how to give professional usefull feedback


Have a dashboard to see recent feedback in realtime (more social

Show your progress over time in a visual way.

Copy that give you guidance, so you learn how to give better feedback by using the system.

Allow you to attach media resources

Explore more roles (not only HR employee)


Provide a system that keep information from surveys comming from different sources (Google forms, typeforum) into a data base

Have it's own survey system that integrates different surveys into a single data base


Have a chatting system

Have a time tracker

User Stories

As a student
I expect to be provided a easy to use platform
So that I can recieve and provide feedback to my classmates

As a employee
I want a to be able to store important feedback
So that I can came back to it and see my progress over time

As a employee
I want clear information of who will review feedback
So that I can express myself comfortably

As a team manager
I need a centralized control of the list of feedback exchange
So that I have do less manual work

As a team manager
I need a non restrictive filter system
So that I can use it for several type of feedback lists

As a team manager
I need to be sending short exit surveys
So that I can use then to detect problems and solve them fast

As a team manager
I need a way of organize the hierarchy of feedback
So that I can focus on the most important things

As a director
I want my staff to be gathering data
So that I have evidence of decisions when implementing changes

As a director
I want my staff to be sending weekly surveys
So that guide my decisions on the development of the product


Defining the relations and the roles will help me defining the user flow.

Note: A role that is not explore in the prototype is the menthor - menthee one wich I would like to keep developing.

Testing and Design Itinerations

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Sketch and final logo. The idea for the logo was two "G" (from glows and grows) making a syncing shape.


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Hi fidelity Prototype

Would you like to review some other projects?